More than just a logo, fonts, and colour scheme
VISUAL BRAND IDENTITY
As with the Naming & Positioning Strategy process (if it was required), we invest further time reviewing and considering brand identities of other organizations in your industry, both within and outside of your competitive scope.
Based on this work and insights gleaned from our discovery session(s) with our client, we’ll consider how we can visually crystallize the brand – what it means, what it stands for, and how we can communicate that differently.
In this phase, the focus is on creating visuals that build on or reinforce the ideas and concepts gathered during the discovery sessions and market research. We go for volume of design ideas early in the process, so again, we can filter and funnel these down as we progress through the project.
In this initial round we create multiple logo concept design ideas. This preliminary round is the visual manifestation of our discovery and research results, and provides the client with three to four concepts to compare and contrast. The concepts are presented either in person or via Zoom in order so we can provide insights into design choices and allow participants the opportunity to ask questions as necessary. From there we refine the selected concept over the course of one or two rounds of editing.
Once finalized, the new logo will be delivered in various file types for web and print. We will also include a five- to eight-page brand guide for internal reference and for outside partners that access the new brand. This will include acceptable font variations, colour codes and font names.
READY TO DISCUSS BRANDING AND LOGO DESIGN?
Whether you'd like to arrange training, talk about an upcoming project, or engage Laurie to speak at an upcoming event, we'd love to hear from you.