MARKETING TIPS FOR SMALL BUSINESS

Website Pop Ups: Fantastic or Frightening?

Do you have mixed feelings about using website pop ups. They can be highly effective if used appropriately, but detrimental if abused or misused. This post outlines best practices and pitfalls of website pop ups.

Consistency In Marketing

Find something that works. Keep doing it. In a sea of fly-by-nighters, consistency helps you rise above.Consistency in marketing might not sound all that flashy, but is absolutely crucial if you want your marketing efforts to actually pay off. Whether you’re sending...

Email Marketing Best Practices for 2024

Email marketing best practices are constantly evolving as technologies, trends, and data protection legislation changes. Read on for current email marketing best practices.

A New Breed of Customer

Are you optimally positioned to successfully market your products and services to the post-COVID consumer? I'm not talking about a new market segment. This is the new breed of customer, and they predominate the marketplace right now. They're the same people that were...

Using QR Codes for Marketing

Today’s QR code is recognized by leadership of public and private enterprises for its superiority to the bar code. Mobile device manufacturers have added accurate, efficient readers directly to their operating systems, eliminating the need for third-party apps. And a QR code has a much higher data storage capacity than its bars-only counterpart.