Putting the Right Messaging in Front of the Right Audience to Drive Engagement
This is the basis of all sales-focused marketing. For recruitment marketing, the strategies are much the same, but the audience is different. Instead of promoting your products or services, you’re promoting your company culture and available positions.
Employers in skilled trades and construction are busier than ever and having trouble attracting crew/team members. We work as an outsourced marketing team to understand a business’s ideal candidate and then add new tools and strategies to its recruitment practices that will better attract the right people for the job.
Recruitment marketing tends to fit into the top of the overall recruitment funnel and aims to make the recruitment process better by improving both the quantity and quality of applicants.
The process includes building career pages on your website and other directories that are both compelling and informative. These pages highlight the overall company culture and describe available positions in a way that engages candidates in your industry, motivating them to express interest in your business and the available position.
READY TO APPLY MARKETING BEST PRACTICES
TO YOUR RECRUITMENT PROCESS?
Whether you'd like to arrange training, talk about an upcoming project, or engage Laurie to speak at an upcoming event, we'd love to hear from you.