Are you getting found online?

Long gone are the days when a website, by its very existence, would attract the right traffic. If you build it, they will come is a mantra reserved for baseball diamonds in the middle of Iowan cornfields.

That’s the bad news. The good news is that there are many strategies that can be used to better optimize your ranking on search engine results pages (SERPs) and drive more traffic to your website.

And it’s not an all-or-nothing proposition. Every little step you take is a good step. As long as it’s in the right direction. That’s where we come in.

The larger, the more saturated, and the more competitive your marketplace, the harder it is to land on the first page of search results, let alone in the number one spot. And with Google’s ever-evolving algorithm, the rules are always changing.

So what can you do? The better question is, what can we do for you? Below are the different ways we can help optimize your website for search.

The Pull – Attract Traffic to Your Website


Meta-Information & Content Development

If your website is strictly informational and fairly static (meaning it doesn’t get updated with fresh, unique, relevant content very often, if at all), you’re going to have a hard time attracting traffic to it.

In addition, if your website, pages, and assets like images and videos aren’t properly configured, you’re missing out on golden opportunities. Google and other search engines will have difficulty determining what your site is about and what search queries are relevant.

We will assess your current on-page SEO and devise a plan to turn your website into a magnet for relevant traffic. 

The Push – Drive Traffic to Your Website


The following are key SEO strategies that will help drive traffic to your website.

External Links

Links to your website from other high-authority websites (ie. websites with a positive reputation that garner a lot of traffic) sends strong signals to search engines about your site’s reputation and relevance.

Google Business Profile & Google Maps

These are free tools that, when configured properly and managed, can have a significant positive impact on your ranking for relevant search terms and ultimately, drive more traffic to your website.

Referral Sites

When high-authority websites link to your site, Google notices. Consider activities like:

  • adding your website to online directories
  • commenting on blog posts
  • being a guest blogger on relevant sites
  • being active on relevant forums
  • being active on social media

Social Media

Social media isn’t the direct sales tool it used to be. Today, it’s about providing customer service and building community. But be mindful when creating your posts. It feels great when a post gets great engagement, but the opportunity is wasted if it’s not prompting your followers to take action, like visiting your website for more information.




Whether you'd like to arrange training, talk about an upcoming project, or engage Laurie to speak at an upcoming event, we'd love to hear from you.

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