The Push – Drive Traffic to Your Website
The following are key SEO strategies that will help drive traffic to your website.
Links to your website from other high-authority websites (ie. websites with a positive reputation that garner a lot of traffic) sends strong signals to search engines about your site’s reputation and relevance.
Google Business Profile & Google Maps
These are free tools that, when configured properly and managed, can have a significant positive impact on your ranking for relevant search terms and ultimately, drive more traffic to your website.
When high-authority websites link to your site, Google notices. Consider activities like:
- adding your website to online directories
- commenting on blog posts
- being a guest blogger on relevant sites
- being active on relevant forums
- being active on social media
Social media isn’t the direct sales tool it used to be. Today, it’s about providing customer service and building community. But be mindful when creating your posts. It feels great when a post gets great engagement, but the opportunity is wasted if it’s not prompting your followers to take action, like visiting your website for more information.
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